Company Visit – Cricut

Join **Product Hive** for an inside look at **Cricut** on **Wednesday, October 14th at 4:00 PM** at their headquarters in South Jordan, Utah. Cricut sits at an interesting intersection of **physical product, software, and experience design**. Best known for its smart cutting machines, the company has evolved into a broader creativity platform built around **Cricut Design Space®**—connecting digital design tools with machines, materials, content, and subscriptions to help millions of people turn ideas into physical creations. For product and UX professionals, that creates a particularly interesting design challenge: **How do you create a digital experience that ultimately has to succeed in the physical world?** During this visit, members of the Cricut team will give us a look inside the company, walk through how they approach **UX and product development**, and answer questions about designing experiences across an interconnected hardware-and-software ecosystem. **We’ll explore topics like:** * How Cricut approaches UX across **software and connected physical products** * How teams design the journey from an idea in **Design Space** to a finished physical creation * How Cricut thinks about usability for a broad range of users, from first-time makers to experienced creators * How research, customer feedback, and product data influence design decisions * How UX teams collaborate with product, engineering, hardware, and other disciplines * How the product and design organization has evolved as Cricut has expanded from individual machines into a larger creativity platform The visit will include a **short tour, conversation with the Cricut team, and Q&A**, with plenty of opportunity to ask questions about their processes, challenges, and lessons learned. If you work in **product design, UX research, product management, engineering, or digital product development**, this is a chance to see how a Utah-based global consumer technology company approaches products where the **digital and physical experiences have to work together.** **Space is limited to 20–30 attendees.** ### About Cricut [Cricut](https://cricut.com/?utm_source=chatgpt.com) is headquartered in **South Jordan, Utah**, and builds a creativity platform designed to help people turn ideas into professional-looking handmade goods. Its ecosystem includes connected cutting machines, heat presses and other hardware, the Design Space software platform, materials and accessories, digital content, and Cricut Access subscriptions. [Cricut](https://cricut.com/en-us/what-is-cricut?utm_source=chatgpt.com) As of the end of 2025, Cricut reported **nearly 5.9 million active users and more than 3.09 million paid subscribers**, making the experience of connecting software, hardware, content, and physical creation a significant product-design challenge at scale.